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Sam Shepherd

With over two decades of expertise in property, Sam Shepherd expertly covers the realms of Strategy, Design, and Commercial Feasibility. Having developed his skills at The GPT Group and Citta Property Group, Sam founded BellRinger Property Group in 2012, a firm dedicated to pioneering collaborative property advisory. Specialising in retail, creative strategy, ground plane dynamics, and immersive “property experiences,” BellRinger synergises industry-leading experts to meet project demands across user engagement, research, strategy, branding, design, and leasing.

As a recognised thought leader, Sam aligns visionary strategies for a range of clients including corporations, government entities, and private sectors to foster economically vibrant environments. His distinctive approach focuses on retail innovation, ground plane enhancement, and mastering the overall “project experience,” distinguishing his work in diverse settings from high streets to health and education sectors, and expansive mixed-use projects. Sam’s influential client roster includes notable names like Atlassian, Brookfield, City of Sydney, CBUS, Urban Growth NSW, and Health Infrastructure NSW, among others.

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