Bellringer was engaged by Centuria to develop the retail and ground plane experience strategy for their Australian Technology Park assets. As the ATP precinct undergoing a transformative project Centuria required an updated strategy to complement and enhance the retail experience of their existing buildings. Scope included: reviewing existing retail operations, identifying retail experience gaps, understanding the local competition, devising a retail plan that would work for office, residential and a potential short term accommodation offering.
BellRinger was engaged by Paddington Business Partnership to provide advisory services to the City of Sydney to develop a process framework for a revitalisation strategy for Oxford Street Paddington. The scope required the identification of best in class retail property management and development fundamental and how they could be applied to a retail high street location. This included developing solutions for issues associated with authorities, landlords, retailers, public realm, leasing and branding.
Thornton Village is the retail and commercial precinct of the award winning Thornton Community located in Penrith NSW. The mixed use project located on the critical ant track between Penrith rail station and the commuter carpark is to deliver a range of layers including residential units, retail, commercial offices, and community services anchored by a supermarket high quality public space and the computer carpark. BellRinger was engaged by the joint venture between St Hilliers and First Point Projects to assist with developing the retail and broader ground plane experience strategy and brief. This involved in developing the vision, and development and design briefs for the ground plane and providing commercial, design and statutory engagement advice. The project provides the opportunity to deliver a unique retail precinct that responds to the evolving retail and place appetites of the Penrith Community.
The Kingston Arts Precinct is the next stage of the Kingston Foreshore development. The strategy for an integrated mixed use precinct includes arts facilities, public, commercial and residential areas. BellRinger was engaged by Oculus for Geocon and the ACT Suburban Land Agency to provide advisory services pertaining to retail and ground plane activation strategy required to deliver the required critical mass of tenants to help bring the overarching project vision to life. The engagement required developing a ground plane vision for the precinct including strategies for sub precincts. The project will integrate the heritage buildings from precincts’ rich history with new build architecture with a range of sub precincts within the overarching site.
Engaged by Health Infrastructure and The Sydney Childrens Hospital Network to provide retail, ground plane and non clinical experience development advisory services. The $608 million project will deliver new state of the art paediatric health, medical research and education facilities as part of the Sydney Children’s Hospital Stage 1 and Children’s Comprehensive Cancer Centre redevelopment. The non clinical amenity (retail, public spaces and activities) elements of the project are critical to the hospital experience for patients, families and staff. Services provided by BellRinger included design, commercial assessment, visioning, retail mix, and experience masterplanning to create a holistic retail experience not typically associated with hospitals.
BellRinger was engaged by Health Infrastructure and The Sydney Childrens Hospital Network to provide The Childrens Hospital Westmead’s retail strategy for the development strategy phase 2. This included retail, ground plane and non clinical advisory development strategy services. The site posed significant challenges in regard to the diverse needs and constraints of the users, and the lack of convenient amenity. The resulting strategy has been to deliver a “village green” as opposed to a forecourt. The village green will be anchored by retail and a range of public spaces and events to create a pioneering element to a hospital project in Australia. Services provided included retail and ground plane strategy, vision & positioning, retail and use mix advice, design, and activation strategies to create a holistic retail experience not typically associated with hospitals. Forecast completion 2025 https://westmeadkidsredevelopment.health.nsw.gov.au
Engaged by the Civic Regeneration Authority via Oculus Landscape Architects to prepare a precinct, land use and tenancy review and strategy for the revitalization of the City Walk and Garema Place in Civic Canberra.
The precinct has suffered significant urban decay and decline in visitation and vibrancy over many years. BellRinger undertook a review of research and site analysis, the ACT retail hierarchy and precincts, and planning regulations of Civic to investigate existing issues, engagement of users and stakeholders, identifying constraints, opportunities and threats to the creation of a revitalised precinct. Strategy including identifying new characters of sub precincts, land use and leasing strategies, changes to land uses and planning regulations, built form interventions for each precinct and identifying “Big moves” to improve the retail, drive the revitalisation and improve social outcomes.
In collaboration with Hoyne, BellRinger was engaged by CBRE Global Investors to identify lobby and retail ground plane experience opportunities. The purpose of identifying the opportunities was to reposition and enhance the ground plane experience for workers and tenants of 120 Spencer Street with the desired outcome to drive increased demand for office space.
BellRinger was engaged by Investa Property Group to develop the retail and ground plane strategy for the proposed redevelopment of 105-125 Miller Street North Sydney co located to the upcoming North Sydney Victoria Cross metro station. The site includes a commuter tunnel connecting the existing North Sydney train Station to the new Victoria Cross metro station. The site has presented significant opportunity to be a transformative catalyst project for the repositioning of the North Sydney CBD from a work day hub to a true day and night time destination. The project has significant sensitivities due to heritage elements and a compelling vision and strategy has been essential to assist in communicating the vision to various government and non government stakeholders.
Engaged by Dexus and Frasers Property Group to provide retail and ground plane advisory services during the schematic and DA design phases for the transformational project at the southern end Central Station Sydney. The project includes 3 office towers, food and convenience retail, higher end dining, retail services amenity, public space and located on the commuter tunnel. The site is also connected to a heritage train tunnel with opportunities as an event space.
In collaboration with RMS, Engaged by Sekisui House to undertake development management, opportunity identification and master planning co-ordination of an innovative new suburban village as part of the Hermitage masterplanned community development. The proposed layers of the village include a high street, point of difference retail offering, supermarket, cinema, swimming pool, commercial, residential units and high quality public spaces. Forecast completion 2020.
Engaged by Brookfield for retail development management services to prepare the strategic retail and experience masterplan brief and opportunity identification for the Brookfield Place development at Wynyard Station Sydney. The project includes the integration of a 27 story premium grade office tower with a high quality ground place experience of international flagship retail, food and beverage offerings, a transport node, and converting a services lane into a retail laneway. The project will be the catalyst project to transform a key precinct of the Sydney CBD. Completed 2020
As part of the ANU University project, the program necessitated the need for temporary retail and services throughout the construction phase of the project. Sam Shepherd as part of RMS led the team to create the brief and concept design for a world leading pop up village to transform the existing campus experience and provide a taster of the to be completed final university village.
Part of the Colony Six / RMS team engaged by the Australian National University Canberra in 2013 for development management services to identify opportunities to transform the university campus experience and revitalise the Union Court precinct. The proposal includes the transforming of the central nodes of Union Court and University Ave into a high quality education mixed use village. Elements to the project include retail, student services, education, cultural layer, live performance and event spaces, health and wellbeing, student accommodation, and high quality public spaces as the glue binding the various uses and new buildings to create a world leading campus experience. Completed 2019.
Engaged by Toga to prepare a retail development strategy and design review highlighting DNA of successful retail projects for the preliminary scheme prepared for the redevelopment of the Coles anchored retail mixed use project in Surry Hills Sydney.
Engaged by St Hilliers to undertake appropriate research and develop the retail strategy for a mixed use residential project that will transform the city of Gosford. Advisory services included developing the retail brief and strategy, attending authority meetings, attendance at design review meetings, identification of tenants, developing the broader place and ground plane experience vision
Engaged by Morandini Investment to provide development management and advisory service regarding the proposed mixed use retail centre on the Darwin CBD fringe. Services included lease negotiations with supermarket operator, design management and preparation of development briefs.
60 Martin Place Investa 2013 Retail Development Advisory Office, retail Review and preparation of strategic retail brief for the Investa owned 60 Martin Place commercial tower. Critical elements related to the activation of the top end of Martin Place and the introduction of retail experiences currently missing in this affluent CBD precinct, and integrating a retail offering with Martin Place railway station.
Review of Investa owned 55 Market Street Sydney. This review included identifying the unique retail opportunities, positioning, and precincts for delivering the retail opportunity to capitalise on the prime location next to the State Theatre and opposite Pitt Street Mall.
Engaged by Eleanor Investors to review the retail centre Gladstoine Square and identify repositioning opportunities to improve the customer experience for the Gladstone CBD retail asset.
Engaged by Centuria Capital to undertake an asset review and identify development and repositioning strategies for the supermarket based neighbourhood retail centre.
Engaged by Brookfield to identify potential retail remix opportunities and review preliminary schemes for the Investa and Brookfield co owned 388 George Street located at the intersection of King and George Streets Sydney. The high profile site located at one of the CBD’s busiest intersections provides repositioning opportunities due to the transformative George Street pedestrianisation works.
BellRinger were engaged by the Australian Turf Club to investigate and prepare a report for submission to Transport for NSW in relation to the naming of the Alison Road Light Rail Station that would enhance wayfinding for light rail users and enhance the public transport user experience. Focusing on worlds best practice for wayfinding, undertaking public transport and the local place story of light rail in the eastern suburbs Transport for NSW accepted the recommendation as the preferred name for seeking feedback from the community through the Geographical Names Board process.
