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The Place Economy 2 – Article

Sam Shepherd of BellRinger Property Group was invited to contribute to the second volume of the Place Economy Series by Hoyne. This article delves into the essential DNA and disciplined processes necessary for delivering successful retail environments in today’s complex world, characterised by customers with diverse cultural backgrounds and lifestyles, and a wide array of needs and aspirations. This piece explores both design elements and “soft” issues, providing insights on how to mitigate risks associated with projects that may not initially resonate with target communities.

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