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Southern Cross Station Melbourne – Strategic Retail Review

BellRinger and Place Narrative were commissioned by Infranex, the PPP license holder for Southern Cross Station, to conduct a comprehensive review and advisory on the station’s retail component. In the wake of COVID-19, the retail offerings at the station had significantly declined, appearing tired and failing to meet the needs of commuters, local workers, and the surrounding residential community. This strategic initiative aimed to reposition Southern Cross Station’s retail operations by enhancing management practices, tapping into new retail opportunities, and ensuring the retail offerings are revitalized to better serve the station’s diverse user base.

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