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Royal Randwick Racecourse Light Rail Station Naming

BellRinger were engaged by the Australian Turf Club to investigate and prepare a report for submission to Transport for NSW in relation to the naming of the Alison Road Light Rail Station that would enhance wayfinding for light rail users and enhance the public transport user experience. Focusing on worlds best practice for wayfinding, undertaking public transport and the local place story of light rail in the eastern suburbs Transport for NSW accepted the recommendation as the preferred name for seeking feedback from the community through the Geographical Names Board process.

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