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Parramatta North Heritage Precinct – Tenant Mix Strategy


Services: Asset Management Support and Strategic Advice –

Year: 2020 – 2022

BellRinger, in collaboration with Reactivate, was engaged by Property NSW to craft a tenant and experience strategy for the revitalisation of the Parramatta North Heritage Precinct. Our mission was to breathe new life into the precinct through a well-rounded informed strategy.

The scope involved extensive research to create an informed strategy that balanced community and commercial uses. We identified potential development opportunities, target tenants, and devised a comprehensive leasing strategy for F&B. Our approach also included activation typologies and business case advice to ensure a vibrant, sustainable future for the precinct.

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