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Greenwood Plaza North Sydney

Client: Mirvac and Capitaland

Services: Strategic Advisory – Retail

Year: 2023

BellRinger, in collaboration with Place Narrative, was engaged by Mirvac and Capitaland to conduct a comprehensive review and advisory on North Sydney’s integrated retail asset, Greenwood Plaza. In the wake of COVID-19, the rail station integrated retail asset experienced a significant decline in footfall and overall performance. The owners sought a strategic review and update of the asset’s positioning to inform a project aimed at revitalizing Greenwood Plaza and its integrated office tower, better addressing the needs and drivers of both local workers and residents.

The review focused on reimagining Greenwood Plaza’s role within the community, creating a vibrant, responsive hub that caters to the evolving demands of its diverse audience. Through a detailed analysis of current market trends and community needs, BellRinger and Place Narrative developed a strategy to breathe new life into the precinct, ensuring its relevance and appeal in a post-pandemic world.

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