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164-194 William Street Sydney

Client: Rebel Property Group

Services: Strategic Advisory – Non-residential and ground plane uses

Year: 2023-24

BellRinger was engaged by Rebel Property Group to develop a visionary strategy for the non-residential and ground plane uses at 164-194 William Street. The “No-Birds” car rental site offers a prime urban renewal opportunity for Woolloomooloo and William Street.

Our strategy served as a crucial supporting document for the City of Sydney approvals process. We meticulously considered the types of ground plane uses, tenancy design, and the local retail hierarchy, benchmarking against similar inner urban projects both locally and globally. This comprehensive approach ensures a vibrant, sustainable future for the site, transforming it into a dynamic and engaging urban precinct.

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