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Sam Shepherd
Founder & Managing Director

Sam Shepherd is the founder of BellRinger Property Group. Having travelled extensively and lived in both inner city and regional locations, he noticed an evolution in the ‘places’ that were resonating with the community and delivering improved economic and social outcomes. He founded BellRinger in response to the growing demand for property projects that better resonated with the target customers importance of retail and non-traditional commercial elements as key drivers and anchors to the ‘place experience’ of property projects. Sam integrates disciplined property development fundamentals with new innovative processes delivering projects that resonate with target users.

Prior to founding BellRinger, Sam worked at The GPT Group and Citta Property Group developing experience across a range of property projects and sectors. These included large and small scale retail, bulky goods, residential golf courses, childcare, sporting facilities, master-planned communities, strip retail, leasing, retail property management, branding and place making. Prior to commencing his property career over 15 years ago, he worked in financial markets in Sydney and London.


Critical to BellRinger is the genuine belief in a team environment. Collaborative environments foster innovative solutions. BellRinger has a “black book” of innovative and industry leading consultants that enhance the project “experience” leading to improved social and economic outcomes. BellRinger can curate the appropriate team to deliver innovative and effective solutions to meet the needs of the client or opportunity across a range of disciplines including

  • Economic research
  • Social research & engagement facilitation
  • Branding and Project Positioning
  • Merchandising
  • Project Management
  • Financial Analysis
  • Technology
  • Environmental Sustainability
  • Event curation
  • Artists
  • Placemakers
  • Urban designers
  • Traffic & transport
  • Cost estimation
  • Design
  • Leasing
  • Asset Operations