- Social and economic success are aligned as a projects success is reliant on visitation and demand for the “place” experience. Increased visitation leads to increase sales and rents.
- As a project’s success is reliant on driving demand and visitation, a project must create a ‘place’ that resonates emotionally and physically with the targeted users and community.
- For a project to engender an emotional connection, it must consider all potential users’ lifestyles and aspirations. A genuine engagement process will assist in understanding the needs and aspirations of the community.
- Ongoing engagement with the targeted uses will reduce project risk.
- The quality of the built environment is critical to improving human experience. Delivering a “people place” will increase visitation and sales.
- The world’s great ‘places’ are characterised by a strong emotional connection that people have with these places.
- Bringing together the best innovative, creative and expert resources in a collaborative environment will improve project outcomes.
- The built form should enable the delivery of the “soft” elements that will define the social and economic success of a project.
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